Who else cannot decide between Free Content and Registration Required?

Interview with Direct Response Specialist (DRS) and Social Media Executive (SME)

DRS: Well this is not even a fair debate. When providing free content, how are you supposed to track sales leads? How do know who is downloading your free papers, reports or whatever? Don’t you know that one of the most valuable tools a company can have is their database of current and potential customers? Free content, well that is just plain… Continue

By Katie Colbourne

Over the last 6 months or so people keep asking me ‘what is social media’, ‘how are you using it’ ‘why do social media’, ‘what exactly is your job?’. I will (hopefully) try to give you a brief introduction to social media, some tips and why companies from big conglomerates right down to small businesses should use social media.

Social media is online conversation. It’s the ‘new word of mouth’ – Conversations that were previously happening offline are now happening online in… Continue

One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports. The aim was to add value for new Skybet customers and to try and convert them to Skybet accounts (if they don’t already have one) and to get them to bet more on the Skybet sites, (this was done through email and direct mail directing people through to the http://www.skybet.com/dream).

Read all the details on my blog;… Continue