Mediatypes and the way they combine...

[Michel Eek]

So let me hear your thoughts and share your experiences on how you combine several mediatypes. What are your experiences? For instance, the combination internet and radio. Do they love eachother or not?

Let's hear it.

[Kelly Gomez]

Good, bad, or ugly, it is all about the audience and the message being put out there. I love working with one goal in mind and having the chance to be creative and stretch my brain to figure out which puzzle pieces I am going to use to get the desired results. There are of course misses from time to time, where you just aren't getting the ROI that you need and have to change it up. Don't be afraid of looking at new options and trying something new.

I also think as more options become available, that just leads us to get to know our client/product and the goals more. I am all for that!

[Harry Wilson]

Inorder to gain immediate coverage I would always recommend Tv (if affordable), also if budgets are tight after a 4-week run on Tv, this can be supported with radio to prolong the campaign and increase frequency, which I have used to great success for my clients here in the UK. I enjoy working across all media and believe there is a place (sorry to repeat myself,if affordable) for cross media on all campaigns, As each can compliment the other . Over the years I have used various combinations of media types ie Tv/radio, posters/radio, national press/Tv, and many other media mixes that helped to fulfill the campaign media brief. I must confess to being a newbie in online media, however now I have a better understanding of online, I would also endeavour to use it in my media mix.
http://www.squidoo.com/ukadvertising

[Michel Eek]

Harry, can you give me your ideas on how and especially when you would use online in your media mix?

[Marcel Cramer]

Well, I think they should love eachother more, internet and radio. I for one am a internet radio listener and I tune in to (for example) Adam Curry as much as I can.

I remember one show where he was communicating with the audience, including myself, through Twitter. The interaction was perfect because he gave back on the radio what people were feeding him through Twitter.

He told the audience to look at a specific YouTube broadcast (someone sent him a tweet on that) resulting in an immediate response by a large part of the audience going online and looking at it while his show was on.

That's engagement if you ask me...

[Minco]

from what I have seen and heard is that radio and online usually are a happy couple: 'switched on' listeners (enough of them) that are prone for responsing to call-to-action channeled through online (and more and more mobile). Personally looking forward to see adoption hit of on print/outdoor/packaging-to-mobile combi's.

[Minco]

and no need to have a station-proprietary chat infrastructure !
just use the building blocks that are already out there.....nice

Marcel Cramer said:

Well, I think they should love eachother more, internet and radio. I for one am a internet radio listener and I tune in to (for example) Adam Curry as much as I can.

I remember one show where he was communicating with the audience, including myself, through Twitter. The interaction was perfect because he gave back on the radio what people were feeding him through Twitter.

He told the audience to look at a specific YouTube broadcast (someone sent him a tweet on that) resulting in an immediate response by a large part of the audience going online and looking at it while his show was on.

That's engagement if you ask me...