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Comment by Ruud van Wijngaarden on July 18, 2008 at 9:55am

For me 'cross media' also means tactile communication i.e. things like identity merchandise. That is why our patent on a hybrid ski/snowboard carrier bag is something I consider business news. The so-called Ski Etui is carried in a small pouch when skiing or boarding, and holds the gear when back to the hotel or elsewhere. No more hassle with big potentially sharp stuff.

It is an example of the innovative way of cross media thinking we use. Just this time without an internet or mobile link. (Well, it is a mobile device). If you are interested, here is a short blogpost on it in Dutch.

Identity merchandise like this is normally part of a bigger cross media picture, especially when combined with prints utilising personalized database driven data, generated from a web site. This time it is just the patent.