Share 'Cross-Media in practice, what makes an effective cross media solution?'

This question was asked in the Cross Media Experts Group on Linkedin. Hello all. This is a question that continually comes up with various prospects and colleagues, wanted to pose it to the group here. What are the technical aspects that are most important in an effective cross-media solution? Meaning: is the ability to create the campaign, manage a campaign, manage the design or the media or th…