CROSS MEDIA EXPERTS
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David Baldaro
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One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports. The aim was to add value for new Skybet customers and to try and convert them to Skybet accounts (if they don’t already have o...
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I have to admit that I am biased; but if you want to be successful in delivering cross media campaigns to your customers then you need a cross-media solution that is open, scalable and integrated. Openness will allow you to work with it easily and...
Most of us would’ve heard the term, “Cross Media Marketing” – probably within the media; or bantered about in the press. “Cross Media Marketing” is after all just a buzz word. What is it though? Do we actually understand it and are organisations a...
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- currently working at (company)
- XMPie
- my current job is
- UK Sales and Channel Manager
- my url (company or linkedin profile)
- http://www.linkedin.com/in/dbaldaro
- Country
- UK
David Baldaro's Blog
Sky Bet and Sky Sports - the Dream Pairing for XMPie Personalisation
One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports. The aim was to add value for new Skybet customers and to try and convert them to Skybet accounts (if they don’t already have one) and to get them to bet more on the Skybet sites, (this was done through email and direct mail directing people through to the http://www.skybet.com/dream).
Read all the details on my blog;… Continue
Read all the details on my blog;… Continue
Posted on September 8, 2009 at 8:12am —
10 Common Mistakes when creating a Cross Media Campaign
Most of us would’ve heard the term, “Cross Media Marketing” – probably within the media; or bantered about in the press. “Cross Media Marketing” is after all just a buzz word. What is it though? Do we actually understand it and are organisations actually using it properly?
Read the article in full at http://david.baldaro.me.uk/2009/06/10-common-mistakes-when-creating-a-cross-media-campaigns… Continue
Read the article in full at http://david.baldaro.me.uk/2009/06/10-common-mistakes-when-creating-a-cross-media-campaigns… Continue
Posted on June 3, 2009 at 10:28am —
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