Cross Media Experts

CROSS MEDIA EXPERTS

David Baldaro
  • Male
  • Derbyshire
  • United Kingdom
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One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports. The aim was to add value for new Skybet customers and to try and convert them to Skybet accounts (if they don’t already have o...
September 8
Are you a citizen of the UK? Please join this group.
June 3
I have to admit that I am biased; but if you want to be successful in delivering cross media campaigns to your customers then you need a cross-media solution that is open, scalable and integrated. Openness will allow you to work with it easily and...
June 3
David Baldaro updated their profile photo
June 3
David Baldaro added a blog post
Most of us would’ve heard the term, “Cross Media Marketing” – probably within the media; or bantered about in the press. “Cross Media Marketing” is after all just a buzz word. What is it though? Do we actually understand it and are organisations a...
June 3

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Profile Information

currently working at (company)
XMPie
my current job is
UK Sales and Channel Manager
my url (company or linkedin profile)
http://www.linkedin.com/in/dbaldaro
Country
UK

David Baldaro's Blog

David Baldaro

Sky Bet and Sky Sports - the Dream Pairing for XMPie Personalisation

One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports. The aim was to add value for new Skybet customers and to try and convert them to Skybet accounts (if they don’t already have one) and to get them to bet more on the Skybet sites, (this was done through email and direct mail directing people through to the http://www.skybet.com/dream).

Read all the details on my blog;… Continue

Posted on September 8, 2009 at 8:12am —

David Baldaro

10 Common Mistakes when creating a Cross Media Campaign

Most of us would’ve heard the term, “Cross Media Marketing” – probably within the media; or bantered about in the press. “Cross Media Marketing” is after all just a buzz word. What is it though? Do we actually understand it and are organisations actually using it properly?

Read the article in full at http://david.baldaro.me.uk/2009/06/10-common-mistakes-when-creating-a-cross-media-campaignsContinue

Posted on June 3, 2009 at 10:28am —

 
 

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