Who else cannot decide between Free Content and Registration Required?
Interview with Direct Response Specialist (DRS) and Social Media Executive (SME)
DRS: Well this is not even a fair debate. When providing free content, how are you supposed to track sales leads? How do know who is downloading your free papers, reports or whatever? Don’t you know that one of the most valuable tools a company can have is their database of current and potential customers? Free content, well that is just plain…
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Posted on October 7, 2009 at 3:42pm —
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