Cross Media Experts

CROSS MEDIA EXPERTS

Jeffrey Stewart
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  • Rockford, IL
  • United States
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Do you use Cross-Media Management Systems?
5 Replies

Started this discussion. Last reply by Wietse Sluimer Aug. 16, 2008.

Is Cross-Media the same as One-To-One communications?
9 Replies

Started this discussion. Last reply by Lily Jul. 18, 2008.

 

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currently working at (company)
Trekk Cross-Media
my current job is
Partner, VP Techncial Services
my url (company or linkedin profile)
http://www.trekk.com/blogs/stew/

Jeffrey Stewart's Blog

Jeffrey Stewart

Oracle CMO reveals the dollars behind the strategy

A recent BtoB Magazine has a sidebar article featuring Oracle CMO Judith Sim title “Oracle CMO opens the books on marketing spending, ROI”. There, she revealed that over the last 10 years, the company has reduced marketing and advertising spending as a percentage of revenue from 5% to less than 2%. They are doing this chiefl… Continue

Posted on August 14, 2008 at 6:53pm —

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At 3:10pm on September 4, 2008, Kristin Wadge said…
Thanks Jeff :-) Integration is so often overlooked. Especially from a PR perspective. We spend a lot of our time trying to help clients include PR in overall marketing evalautions. Silos make me angry! I see you work with Adobe -- they are one of our longest standing clients too. Looking forward to exchanging some views on the site. Kristin
At 11:05pm on September 3, 2008, Ranen said…
Heyyy, glad to meet here :-)
At 4:44pm on August 1, 2008, John Geuzinge said…
Hi Jeff,

Thanx for responding on the newspaper item. Verygood thought. I use the respns form all over the world to persuade the company to invest more in Internet. We have a lot of newspapers which do decrease in amount and advertisers. So there will have to be taken some steps to get ahaed.
Nice meeting you.

Regards
John
At 11:14pm on July 9, 2008, Michel Eek said…
Dear Jeffrey,

Thanks for joining the Cross Media Experts community.

Please feel free to participate on our website. In order to make this site succesfull, we ask all members to participate.

We have a blog you can write articles on, you can post foto's, videos, events and you can start topics on every professional subject you like. If you like to meet up with colleagues from your own country you can join one of our Country groups. You can find them in the groups section on our main page.

Our main goal is to share knowledge and our networks in the (cross) media world.

Do you know media professionals who might want to join our community? Then please forward this mail to them. They can join by signing in on http://www.crossmediaexperts.com

Thanks and let's stay in touch.

kind regards,

Michel Eek
At 10:04pm on July 7, 2008, Maureen said…
Dear Jeffrey,

Saw on your site that you are into technology driven innovation and new green energy. What is your drive to go green and innovative?
At 3:59pm on July 7, 2008, Scott Dubois said…
Just joined the group this morning.... Look forward to participating with you here.
 
 

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