Hello Cross Media Experts! Just a quick introduction. I'm a Londonite who has worked here in PR the past seven years. I'm a Director at Metrica, a PR measurement agency specialising in media analysis, PR planning and market research. Having been the leading mainstream media measurement agency for the past 15 years, we're now helping our clients integrate social media analysis into their programmes. Our approach of evaluating the media environment as a whole is winning our clients a lots of kudos and helping them understand the integrated effect of PR on mainstream and consumer generated media -- and adjust their strategies accordingly. Exciting times!
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I would like to comment on this subject, if you would be so kind.
Which one is authentic?
Regards John
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Kind regards,
Michel Eek