CROSS MEDIA EXPERTS
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Profile Information
- currently working at (company)
- Hindustan Times Mint / Wall Street Journal
- my current job is
- Associate Editor, Television venture
- my url (company or linkedin profile)
- http://www.linkedin.com/in/narendranag
About
Latest Activity
It’s very interesting to see what can be provided by PURL applications.
My name is Josh Driver, and I am the Marketing and Brand Manager at JFM Concepts, the developers of VDP Web®. I follow the technology closely and I am aware of what is offered…
Hi, my name is Sandra Rake, 38 years old. My companies are at Zaandam, the Netherlands.
I'm the founder and owner of
www.voor1dagmodel.nl (glamour photography / make-overs / corporate identity workshops),
www.talentenbeurs.nl (Cross media format (…
Events
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Comment Wall (5 comments)
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Thanks and let's stay in touch.
kind regards,
Michel Eek
My compliments for Mint. Where does the name come from, does it refer to the herb Mint? And good luck with your own company.
I do my own cross media projects under the name of Eye AM. Eye AM is starting up and experiencetomorrow.nl is the site for collaborations. I am working on creating Eye AM as an holding where every project is a BV. This had a lot to do with the fact that my projects need investors to be realized.
Currently I am working on a Serious gaming project for the elderly. A partner of mine has a site: www.liveworkout.nl. I am working on adapting this site for a workout with an entertainment flavor. The final idea is to use the impact of moving images, the social interaction of the internet and the media sport and dance to create a new style of work-out. Yes I consider sport and dance to be media as well.
It is starting with a concept of the dance mat allowing the elderly to line-dance and work-out at home. The work title is online-dancing. The exercises are meant for recovery, prevention and keeping fit.
As a formal TV editor and item-director I started experimenting in the late '90 with the combination of internet en TV. But that was to early as broadband did not allow video to be distributed to consumers let alone that consumers/ viewers were used to online-video. And that is my thing: moving content with a human interest and being inspired by new experiences that technology allows. But that must sound familiar. Since You Tube that has finally changed.
So basically, I do not think of content and distribution. I have a goal like elderly and need for exercise in their own home and then I think of which media are capable of doing that. In addition crossing media is necessary and almost natural to me. Unfortunately not for the people who I need to team up in order to realize the project. But if it's not hard it's not fun (read that on a teabag label for ginger tea, wisdom comes from all media :-))) And then I don't even speak of the follow up where I am adding virtual historically sound story lines for keeping the brain fit.... So did I convince you that new boundaries for moving content with a human interest are my thing....?
Workflow processes are highly tied to the end product - newspaper, web, TV etc. Ideally the content creators should now become aware that the end goal is not just as a newspaper, but their content is now going to be distributed and consumed across print, web, mobile, rss feeds etc. Therefore formating / presentation and choice of content is not finalised upfront in the workflow, but down the line where appropriate chunks or ingredients of content are packaged together in the right proportion, layout, style etc for each recepie for a delivery platform. They are all not the same. Technically if the assembly is done at the final stage closest to the point/time of consumption based on what the user wants - pull vs push, that would be the best..
Nice comment on the seperate entities for cross media. I see that you are an associate editor for television. I have a background as a television editor. What do you do as an associate editor?
thanks for joining. Do you have a picture to add to your profile?
kind regards,
Michel Eek