CROSS MEDIA EXPERTS

All Blog Posts (24)

Free content vs email registration requirement, which is better?

Who else cannot decide between Free Content and Registration Required? Interview with Direct Response Specialist (DRS) and Social Media Executive (SME) DRS: Well this is not even a fair debate. When providing free content, how are you supposed to track sales leads? How do know who is downloading your free papers, reports or whatever? Don’t you know that one of the most valuable tools a company can have is their database of current and potential customers? Free content, well that is just plain… Continue

Added by Eric Melchor on October 7, 2009 at 3:42pm — No Comments

Why do Social Media?

By Katie Colbourne Over the last 6 months or so people keep asking me ‘what is social media’, ‘how are you using it’ ‘why do social media’, ‘what exactly is your job?’. I will (hopefully) try to give you a brief introduction to social media, some tips and why companies from big conglomerates right down to small businesses should use social media. Social media is online conversation. It’s the ‘new word of mouth’ – Conversations that were previously happening offline are now happening online in… Continue

Added by Eric Melchor on September 28, 2009 at 1:54pm — No Comments

Sky Bet and Sky Sports - the Dream Pairing for XMPie Personalisation

One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports. The aim was to add value for new Skybet customers and to try and convert them to Skybet accounts (if they don’t already have one) and to get them to bet more on the Skybet sites, (this was done through email and direct mail directing people through to the http://www.skybet.com/dream). Read all the details on my blog;… Continue

Added by David Baldaro on September 8, 2009 at 8:12am — No Comments

The Great Email Divide

The greatest divides result from the simplest things. 1 chromosome in your DNA, the continuous flow of a river or whether your prospects enable images in their emails. Whether you are marketing B2B or B2C this problem is the same, but the solution… Continue

Added by Ryan Lou on June 22, 2009 at 4:00pm — No Comments

10 Common Mistakes when creating a Cross Media Campaign

Most of us would’ve heard the term, “Cross Media Marketing” – probably within the media; or bantered about in the press. “Cross Media Marketing” is after all just a buzz word. What is it though? Do we actually understand it and are organisations actually using it properly? Read the article in full at http://david.baldaro.me.uk/2009/06/10-common-mistakes-when-creating-a-cross-media-campaigns… Continue

Added by David Baldaro on June 3, 2009 at 10:28am — No Comments

UK Advertising

I have put together a very basic website regarding UK advertising, please click here to view. Continue

Added by Harry Wilson on May 27, 2009 at 3:36pm — 1 Comment

Media Buyers - Digital

Senior Planners/Buyers - Digital 24/7 Real Media Inc, a WPP Company, is currently seeking Senior Media Buyers/Planners to report to the VP, Media Sales. We have a very comfortable, corporate culture. We're looking for hard workers willing to put in extra time and effort while being part of a casual and fun working environment. Responsibilities: • Negotiate pricing and purchase inventory. • Optimize campaigns on an on-going basis to maximize ROI. • Prospect for new media placements that expand o… Continue

Added by Molly Mackey on April 17, 2009 at 5:32pm — No Comments

Account Managers, Online Media

24/7 Real Media Inc., - A WPP Company Join us: 24/7 Real Media Inc, is currently seeking Account Managers for our New York office, reporting to the VP of Advertising Operations. This is an exciting opportunity to join the fast paced and dynamic 24/7 Real Media, Inc Media team, driving the growth of a global company and your own career development. You will be supported by the infrastructure of a successful company. Account Managers are well positioned for team lead management roles. We have a ve… Continue

Added by Molly Mackey on April 17, 2009 at 5:30pm — No Comments

FREE STUFF !!!

Get your free SEO Analysis here: http://free-seo-analysis.tbs-webservices.com/

Get a FREE Whitepaper that will detail the secrets that have helped some of the world's most successful websites to become more profitable and productive than ever before, here: http://free-whitepaper.tbs-webservices.com/ Continue

Added by Kurt J Fritsch on January 28, 2009 at 10:40pm — No Comments

Tweet! Tweet!: LogoMotives is all a-Twitter

Until now I've avoided joining the Twitter bandwagon - primarily due to to my addictive personality. Besides, between design and business forums, online portfolios and social networking/media I'm online way too much already. Well, those days are over.

… Continue

Added by Jeff Fisher LogoMotives on September 22, 2008 at 7:08pm — No Comments

StartupNation Home-Based 100: Vote for me! Vote for me! (Is that subtle enough?)

The second annual StartupNation Home-Based 100, celebrating America’s most outstanding home-based businesses and the people behind them, will once again rank the best businesses operated from home in ten distinct categories. Jeff Fisher LogoMotives is a candidate in the “Most Slacker Friendly” category. The description of the “slacker friendly” category reads: Does your business offer a day-to-day e… Continue

Added by Jeff Fisher LogoMotives on September 3, 2008 at 6:30pm — No Comments

Study: Marketers' Budgets Likely To Plunge Further

A new survey finds that 53% of major marketers expect their ad budgets will be reduced within the next six months because of the spiraling economy. And 87% say they have already made cutbacks in their marketing and ad plans. The poll, fielded by the Association of National Advertisers, also finds that while the majority of marketers (53%) expect additional cuts to be modest--ranging from 1% to 10%--27% expect cutbacks to be more substantial, in the 11% to 20% range. A smaller group--about 10%… Continue

Added by Michel Eek on August 22, 2008 at 11:32am — 1 Comment

New Study: Google King of Customer Satisfaction -- 'NYT' and 'USA Today' Do Well

NEW YORK Consumers rated Google as one of the most satisfying Internet experiences out of all portals, search engines, and news sites, according to new data from the University of Michigan. The University produces a quarterly report called the American Customer Satisfaction Index (ACSI) -- which measures customer evaluations of the quality of products and services available in the U.S. The index is complied in partnership with the American Society of Quality and CFI Group and is supported in pa… Continue

Added by Michel Eek on August 20, 2008 at 4:16pm — No Comments

Online Reputation Monitoring worth £60 Million in 2008

E-consultancy’s latest addition to its research, the Online Reputation and Buzz Monitoring Buyer’s Guide, reveals that this sector will grow by 30% in 2008, to an estimated value of £60 million. The addition of this guide not only demonstrates the accelarated growth of this rapidly developing market, but also shows how the industry has moved on, from a rather fluffy approach to onlin… Continue

Added by Michel Eek on August 17, 2008 at 8:50am — 1 Comment

New magazine-sharing site may violate copyrights

The magazine industry, already facing a decline in newsstand sales and falling ad revenue, is being besieged by a new foe: digital piracy. A fledgling Web site called Mygazines.com encourages people to copy and upload popular magazines that are currently on newsstands. Visitors can read high-quality digital copies of dozens of current titles, including People, Men's Health and The Economist, in their entirety. The site, with some 16,000 registered users… Continue

Added by Michel Eek on August 17, 2008 at 8:15am — No Comments

NBC Sells $10 Mil. in Additional Olympics Inventory

Heading into the Beijing Games, NBC had sold just north of $1 billion on all of its telecast platforms, including NBC. Buoyed by Summer Olympics ratings that through the first five days are 15 percent higher (17.8/31 rating for Beijing vs. 15.4/27 for Athens) than the 2004 Summer Games, NBC has sold $10 million more advertising inventory since Monday (Aug. 11). Heading into the Beijing Games, NBC had sold just north of $1 billion on all of its telecast platforms, including NBC, numerous cable… Continue

Added by Michel Eek on August 15, 2008 at 11:00am — No Comments

Oracle CMO reveals the dollars behind the strategy

A recent BtoB Magazine has a sidebar article featuring Oracle CMO Judith Sim title “Oracle CMO opens the books on marketing spending, ROI”. There, she revealed that over the last 10 years, the company has reduced marketing and advertising spending as a percentage of revenue from 5% to less than 2%. They are doing this chiefl… Continue

Added by Jeffrey Stewart on August 14, 2008 at 6:53pm — No Comments

NBCU Measures Cross-Platform Olympic Consumption

Using a research tool it developed, NBC Universal released figures Wednesday showing widespread consumption of the Olympics across multiple properties. Television was the dominant medium--some 107 million people tuned in Sunday--but visits to NBCOlympics.com and viewing on mobile devices have been climbing daily. NBCU is using a Total Audience Measurement Index (TAMI) to try and determine the reach of its coverage-across TV, online, mobile and VOD. On Sunday and Monday, the TAMI figure came in… Continue

Added by Michel Eek on August 14, 2008 at 3:40pm — No Comments

How Search Engines Are Used On A Typical Day

The Pew Internet and American Life Project released its latest survey on search engine usage last week, led by senior research fellow Deborah Fallows, which follows up on similar studies produced in 2002 and 2005. The study does not focus so much on actual daily search engine usage, but is more of a snapshot of a "typical day" in the online life activities of the sample group, with search and email being the most popular activiti… Continue

Added by Michel Eek on August 14, 2008 at 9:13am — No Comments

Local News Drives 100 Million Visitors to Yahoo

Yahoo has announced that the company has driven more than 100 million visits to Newspaper Consortium member Web sites through the distribution of local news headlines across the Yahoo! network. The milestone is a significant achievement for the Newspaper Consortium, an innovative partnership between Yahoo!, one of the most trafficked destinations on the Web, and 779 local newspapers nationwide. Under a content-distribution program, Newspaper Consortium member sites provide news headlines to Yah… Continue

Added by Michel Eek on August 13, 2008 at 5:10pm — 1 Comment