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David Baldaro

Sky Bet and Sky Sports - the Dream Pairing for XMPie Personalisation

One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports. The aim was to add value for new Skybet customers and to try and convert them to Skybet accounts (if they don’t already have one) and to get them to bet more on the Skybet sites, (this was done through email and direct mail directing people through to the http://www.skybet.com/dream).

Read all the details on my blog;
http://david.baldaro.me.uk/2009/09/sky-bet-and-sky-sports-the-dream...

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