The Great Email Divide

[Ryan Lou]

The greatest divides result from the simplest things. 1 chromosome in your DNA, the continuous flow of a river or whether your prospects enable images in their emails.

Whether you are marketing B2B or B2C this problem is the same, but the solution is very simple.

Send email messages in the right format to everyone on your list.

Personalized marketing is not just about putting the first name, company name, etc in your marketing message. It is also about catering to preferences. Test your response to image-heavy HTML emails, HTML emails using background colors for the design and a simple email text message.

Track who responds to each type and remember those settings for future messages. If you like, have a link in each email message that allows your prospects to specify their preference. Read full article